This development has also been taking place in the financial trading ‘industry’.
The gambling industry is increasingly using artificial intelligence to predict consumer habits and personalise promotions to keep gamblers hooked, industry insiders have revealed.
Current and former gambling industry employees have described how people’s betting habits are scrutinised and modelled to manipulate their future behaviour.
“The industry is using AI to profile customers and predict their behaviour in frightening new ways,” said Asif, a digital marketer who previously worked for a gambling company. “Every click is scrutinised in order to optimise profit, not to enhance a user’s experience.”
“I’ve often heard people wonder about how they are targeted so accurately and it’s no wonder because its all hidden in the small print.”
Publicly, gambling executives boast of increasingly sophisticated advertising keeping people betting, while privately conceding that some are more susceptible to gambling addiction when bombarded with these type of bespoke ads and incentives.
Gamblers’ every click, page view and transaction is scientifically examined so that ads statistically more likely to work can be pushed through Google, Facebook and other platforms.
https://www.theguardian.com/technology/2018/apr/30/bookies-using-ai-to-keep-gamblers-hooked-insiders-say
The gambling industry is increasingly using artificial intelligence to predict consumer habits and personalise promotions to keep gamblers hooked, industry insiders have revealed.
Current and former gambling industry employees have described how people’s betting habits are scrutinised and modelled to manipulate their future behaviour.
“The industry is using AI to profile customers and predict their behaviour in frightening new ways,” said Asif, a digital marketer who previously worked for a gambling company. “Every click is scrutinised in order to optimise profit, not to enhance a user’s experience.”
“I’ve often heard people wonder about how they are targeted so accurately and it’s no wonder because its all hidden in the small print.”
Publicly, gambling executives boast of increasingly sophisticated advertising keeping people betting, while privately conceding that some are more susceptible to gambling addiction when bombarded with these type of bespoke ads and incentives.
Gamblers’ every click, page view and transaction is scientifically examined so that ads statistically more likely to work can be pushed through Google, Facebook and other platforms.
https://www.theguardian.com/technology/2018/apr/30/bookies-using-ai-to-keep-gamblers-hooked-insiders-say
"The meek shall inherit the earth.." Yeah right, good luck with that shit..