-
Big Oil Paying Millions To Social Media Influencers To Target Millennials
Big oil and gas companies like Exxon Mobil Corp. (NYSE:XOM) and Shell Plc (NYSE:SHEL) have been working with social media influencers and PR firms that help them target millennials and younger generations, Business Insider has reported. According to the publication, more than 100 influencers have partnered with oil companies since 2017. "They are trying to win the trust of a younger generation. They're not just promoting a particular product, but trying to alter their perception in the public eye and maintain their social license" Sam Bright, DeSmog's UK deputy editor, has told The Post. "Many don't know we are ... (full story)