View full page at energyexch.com

 

The high stakes of the natural gas branding battle

From axios.com

The future of natural gas could rest at least partly on whether the widely used fuel keeps going by that name, a new study finds. Driving the news: Yale University researchers, in a survey, found lower support for several other titles. Those included "natural methane gas," "methane," "fossil gas" and "fracked gas." The big picture: "Persistent use of the term 'natural gas' in public discourse may lead the public to continue to underestimate the climate risks and harms associated with this energy source," states the paper in the Journal of Environmental Psychology. It notes that prior polling shows favorable public ... (full story)

Story Stats

  • Posted:
  • Category: Fundamental Analysis